Kyunki Saas Bhi Kabhi Bahu Thi

The show revolves around an ideal daughter-in-law, the daughter of a pandit married to Mihir, grandson of business tycoon Govardhan Virani. Debuting alongside Kaun Banega Crorepati on July 3, 2000, on Star Plus, Kyunki... was the most successful serial at its time, ranked number 1 with double digit TRPs for seven continuous years, peaking at 22.4 in May 2001. Kyunki... marked a turning point for producer Ekta Kapoor and Star Plus and resulted in iconic serials Kahaani Ghar Ghar Kii and Kasautii Zindagii Kay (2001 TV series), forming the big 3 for the channel through the 2000s. The show won 5 consecutive Best Serial-Popular awards from ITA and 6 consecutive Best Continuing Serials from Indian Telly Awards.